You remember Steinbrenner from Seinfeld, George's old boss, well he passed away...no not Larry David the guy play Steinbrenner but "The" Streinbrenner.

Longtime New York Yankees owner George Steinbrenner died Tuesday morning, his family confirmed in a statement.


"It is with profound sadness that the family of George M. Steinbrenner III announces his passing. He passed away this morning in Tampa, Fla., at age 80," the family said in a statement.

"He was an incredible and charitable man. First and foremost he was devoted to his entire family -- his beloved wife, Joan; his sisters, Susan Norpell and Judy Kamm, his children, Hank, Jennifer Jessica and Hal; and all of his grandchildren.

"He was a visionary and a giant in the world of sports. He took a great but struggling franchise and turned it into a champion again."

The Steinbrenner family said that funeral arrangements will be private, however details about an additional public service will be announced at a later date.

The New York Daily News reported that Steinbrenner died around 6:30 a.m. ET Tuesday in Tampa, Fla.

WABC-TV in New York reported that Steinbrenner, the Yankees' owner since 1973, suffered a massive heart attack.

Steinbrenner, who celebrated his 80th birthday on July 4, was taken to a Tampa hospital after emergency crews responded to his home Monday night.

Steinbrenner gave his sons, Hal and Hank, day-to-day control of the team in late 2007.

He told The Associated Press last week that he was "feeling good" after spending a couple hours in his office at the Yankees' spring training complex.

Under his ownership, the Yankees have won 11 AL pennants and seven World Series titles.